Creative Direction
Creative direction is where storytelling, strategy, and visual execution come together. Whether directing music videos, producing live performances, or developing visual concepts, I enjoy transforming ideas into cohesive creative experiences that connect with audiences.
My work spans every stage of production, from concept development and pre-production to directing talent, coordinating production teams, choreography, costume planning, and post-production. Each project reflects my collaborative approach to leadership while maintaining a strong focus on storytelling, artistic vision, and audience engagement.
The projects below highlight my experience leading creative productions across music, live entertainment, and visual media.
Raro
Director & Editor
Raro is a genre-blending collaboration between Loza Rose and New York rock artist Kasper, combining Latin urbano with rock influences. As Director and Editor, I developed the visual direction of the music video, creating a bold, Halloween-inspired aesthetic that reflected the song's edgy energy. From production planning to post-production, I helped transform the creative vision into a cinematic final product.
Highlight
Director & Editor
Highlight is an emotional visualizer that explores themes of love and heartbreak through cinematic storytelling. I led the creative direction of the project, developing the visual concept, planning each scene, and directing production to create a compelling visual experience that complemented the song's emotional narrative.
Líbrame
Producer & First Assistant Director
For Líbrame, I served as Producer and First Assistant Director, overseeing production logistics while supporting the creative vision from pre-production through filming. My responsibilities included production coordination, scheduling, crew management, and ensuring the project remained organized and on schedule throughout the shoot.
Full Sail Hall of Fame Performance
Creative Director, Choreographer & Costume Designer
For Loza Rose's performance at Full Sail University's Hall of Fame, I led the creative direction of the live show by choreographing the performance, designing stage movement, coordinating dancers, and assisting with costume styling. The production focused on creating a cohesive performance that elevated the artist's stage presence and delivered an engaging experience for the audience.
