Campaigns & Commercials
Overview
Every successful campaign begins with a strong idea. From commercial concepts and music video treatments to social media campaigns and branded content, I enjoy developing creative strategies that connect with audiences and bring stories to life. My experience spans concept development, creative writing, production planning, visual storytelling, and campaign execution across entertainment, music, and commercial brands.
Inside the Campaigns
The projects below showcase a range of campaign work across entertainment, music, and commercial brands. From developing music video treatments and producing branded content to creating storyboards, promotional campaigns, and marketing assets, each project highlights a different stage of the creative process.
Together, they demonstrate my experience in campaign strategy, production planning, creative direction, and visual communication across a variety of audiences and industries.
Highlights
Líbrame Music Video Treatment
Producer & First Assistant Director
Created the official music video treatment for Loza Rose's Líbrame, developing the visual concept and production plan before filming began. As Producer and First Assistant Director, I helped coordinate the creative vision, organize production logistics, and prepare the team for a successful shoot through detailed planning and presentation materials.
My Role
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Producer
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First Assistant Director
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Music Video Treatment Development
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Production Planning
Pretzelized Super Bowl Campaign
Writer, Director & Editor
Partnering with media personality Cori Yarckin, I developed a branded social media commercial promoting Pretzelized Pita Chips during Super Bowl season. I wrote, directed, and edited the campaign, creating engaging short-form content that blended personality-driven storytelling with brand marketing.
My Role
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Writer
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Director
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Video Editor
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Commercial Production
BUOY Summer Campaign
Creative Campaign Development
Developed the initial campaign proposal for a BUOY Hydration spec commercial, outlining the creative vision, production goals, and overall direction for the project. This campaign served as the foundation for assembling the production team and communicating the creative concept before filming.
My Role
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Creative Director
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Campaign Development
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Producer
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Production Planning
BUOY Storyboards & Production Guide
Storyboard Artist & Production Planning
Designed the production storyboard, shot list, and visual outline for the BUOY commercial to guide the filming process from start to finish. This planning document established the visual language, camera direction, and production schedule that ensured consistency throughout the commercial.
My Role
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Storyboard Artist
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Shot List Development
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Visual Planning
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Production Coordinator
Hall of Fame Open Dance Call
Campaign Design
Designed promotional graphics and marketing materials for Loza Rose's Full Sail Hall of Fame performance to recruit dancers for the live production. The campaign established a clear visual identity while communicating audition information and encouraging performer participation.
My Role
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Graphic Designer
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Campaign Designer
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Marketing Creative
Santa Papi Holiday Campaign
Campaign Strategist & Creative Lead
Developed and executed a holiday marketing campaign surrounding Loza Rose's Spanish cover of Santa Baby. The campaign included a seasonal social media series, promotional photography, branded video content, and the launch of Sweet Treats & Chisme, an interview-style series that expanded audience engagement while supporting the single's release.
My Role
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Campaign Strategist
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Creative Director
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Content Planner
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Video Producer
Partnered With
